Change is a natural part of life. And in a few years I’ve evolved soooo much, personally and professionally. Having studied branding, I’ve realised how fundamental it is for a brand to really reflect the product, the company or, in this case, the person. This is why I knew that my personal branding deserved a deep overhaul. Check out my old brand here. Enjoy the new Lorenzo Ticco Tiriticco!
THE BRAND
I used to think I needed to be somebody I’m not in professional situations. Having advanced in my work life, I’ve realised I need to be honest and proud of what makes me unique.
The rebranding started with sitting down and thinking who Lorenzo Ticco Tiriticco is.
After a process of refining, the brand was created, focusing on a few simple concepts: simple, dynamic, colorful and fun.
THE LOGO(S)
One of my main goals for the logo was to create a dynamic logo, continuing with the idea of dynamism and fun.
Furthermore, the logo was created with fun shapes that can be used throughout the brand.
Some details about the logos and their construction.
THE VISUALS
Developing a brand, my goal is to find simple and effective ways to convey the values of the brand.
In my case, geometry and vivid colors are consistent both with me as a person and as a graphic designer (check out my “anti-climactic” project). Custom shapes, unique colors and a specific angle offer a lot to play with, compared to my previous branding, that came off as too serious and hostile.
THE ILLUSTRATIONS
