Holborg Music Festival is a fictional British festival. HMF is one of my 2020 brands (check out the others) and shows my love for colours and textures. And if you like this, check out the approdi festival. Enjoy!
THE BRAND
Shapes are a huge part of the brand. They highlight the lively, artistic, childlike, positive and almost psychedelic nature of the festival. The palette is almost monochromatic, but strong accents also underline the nature of the festival.
The main font, Hagrid, was selected to represent the whimsical identity of HMF, while Circular contrasts with its geometric and simple design.
COMMUNICATION
Posters, ads and social media content. EVerything to let everybody know about the festival and engage with the public.
SWAG & MERCH
Of course, a festival is never complete without some swag. Just a couple of ideas on how to make the festival more memorable, fun and hassle-free!
