FLYERS
Located in the bustling Hackney neighbourhood of London, Fit This is a modern gym with a fun colourful style. Initially, they needed a couple of different flyers for their offers. These needed to stay consistent with a few brand elements, while also making the brand more fresh and modern.
THE BRAND
The material designed for Fit This is pretty varied. From flyers to stickers, from flags to OOH banners. Additionally, the logo was slightly tweaked after taking into consideration possible reworks for it, as you can check out below.
RETHINKING THE SPACE
Part of my work for Fit This was helping them restructure the space, rethinking how the different areas are defined and decorated. After some research I produced some guidelines, shown here just in part, which highlights how different decorative elements can be used to both give the gym a more modern and elegant vibe and help define the areas better. As part of the consulting, i created mockups to show some of the work to be done.