Painter, published writer and composer Roberto del Frate is one of the founders of AHG gallery. In late 2016 he decided to experiment outside his usual style and his brand had to reinvent itself. His minimalist logo reflects the more modern art he is leaning towards.
Art history lessons
Atelier dei Maestri is a series of art classes that focus on the human side of artists throughout history.
Painting courses
Roberto del Frate wanted to teach about art and not just show it. This is how his series of lessons “Atelier dei Maestri” was born.
In recent years Del Frate has begun to experiment by drawing and painting aliens and monster-like creatures. For the business card dedicated just to this line, I came up with a seamless pattern by taking one of his drawings. The simplicity of the typography is meant to contrast with the complexity and color of the artwork.